From February to December 2024, I worked as a product design intern. Since December 2024, I've been working as a junior UX/UI designer at WanderKit, where I redesigned the onboarding screens.
ROLES
UX Design: Wireframes, High-fidelity prototypes, Design handoff
UX Research: Usability study, Competitive analysis, Audit
COLLABORATION
Engineers
Marketing Team
Data Analysts
TOOLS USED
Figma
DURATION
Feb 2024 - Present
Key Screens Preview
About WanderKit
Imagine you’re traveling alone in Spain and want to meet new people. To do so, you have to travel to where they are by taking a bus—but figuring that out in an unfamiliar language makes it even more challenging. When meeting new people is both difficult and unsafe, the frustration only grows. That’s why WanderKit was created—to make it easy and safe to connect with others even in an unfamiliar place.
Travelers' Problem
Problems
With the original onboarding screens, the onboarding completion rate was 38%, and the Day 7 retention rate was 4%.
Original Onboarding Screens
These are the original onboarding screens and the problems they had.
Solution
The onboarding process should be easy and enjoyable, assuring users that it is safe to use.
Why is the onboarding completion rate low?
01 Multiple Questions on a Single Page
02 Lack of Visibility into Progress
03 Lack of Guidance
Why is the one-month retention rate low?
Lack of Personalization
After onboarding, users may not return to the app often if they don’t find relevant information or features, leading to a low retention rate. In WanderKit’s case, users may stop using WanderKit if they don’t find engaging events or activities. Through personalization, we aimed to make users feel that WanderKit is tailored to their interests, encouraging regular use and long-term loyalty.
What leads to many non-genuine profiles?
No Email Verification
Key Screens
01 Splash
Showcases WanderKit's logo to reinforce brand identity.
02 Email Verification
Enter your email, password, and verification code.
03 Personal Info
Provide personal information like your name, birthday, and gender.
04 Photo & Bio
Add photos of yourself and tell us more about you.
05 Interest
Select your hobbies to help us recommend events you'll love.
Success 01
The onboarding completion rate has increased by 25% after the redesign of the onboarding screens, indicating that users now find the onboarding process easier and more enjoyable.
Success 02
The Day 7 retention rate was 4% with the original designs. After enhancing personalization and making users feel that WanderKit is tailored to their interests, the retention rate increased to 14%.
